Hande Oynar. Bilingual copywriter and UX writer, in English & Turkish.
“
We love the way Hande developed a voice for our newsletter. Looking forward to working together again.
― Samantha Spencer, General Manager at Saved NY
Let's tell your story together.
Hello!
I'm a bilingual copywriter, UX writer, and content strategist based between New York City and Istanbul, with 15+ years of experience developing brand voice, editorial content, and digital copy for clients in lifestyle, design, luxury, and arts and culture.
I believe every brand has a story worth telling well. I work closely with clients to understand who they are, find their voice, and translate that into copy that connects — whether that's a product tagline, a website, an email campaign, or a Rizzoli book.
I also specialize in English–Turkish localization, helping brands reach Turkish-speaking audiences with content that feels native, not translated.
Listnivo
Listnivo is designed as a bilingual app for anyone who loves making lists. It's ultimate the tool organizing, sharing and finding inspiration - with a touch of bragging rights to say, "I listed it first!"
Services include: Founding UX copy for the Listnivo app and website, including tagline, onboarding flow, CTAs, and in-app microcopy, written from scratch for a Turkish-speaking audience.
Acclaro
As part of the Netflix synopsis translation and localization team,
Services include: Localization of title synopses, press materials, and website copy for global digital platforms within CMS character constraints. Adapting content for tone, cultural relevance, and brand consistency in Turkish.
Saved New York
Saved New York is known for its exquisite Mongolian cashmere products, and whimsical, vintage-inspired interior design sense.
Services include: Copy for website, weekly newsletters, press releases, invitations and other marketing materials including collaboration decks.
Mesken Home
Mesken Home is a custom window treatments company based in Soho, New York with nationwide service. With a rich library of high-quality fabrics at affordable prices, the brand aims to become a household name.
Services include: Brand voice development, drip email campaigns, digital ad copy, social media content, and brochure copy and design.
Spaces of Culture
Spaces of Culture is a civil society initiative that provides spaces and resources for underprivileged communities and creators in the visual and performing arts scene.
Services include: Website copy and editing/proofreading for their yearly almanac.
CultureCIVIC
CultureCIVIC is a European Union project that aims to foster civil society involvement in the field of arts and culture. With a goal to reach beyond the major cultural hubs of Turkey, the program targets individuals and institutions nationwide with 14 open calls in four different need-based grant categories, and expects to fund over 200 projects by March 2025.
Services include: Website copy and editing.
Maçakızı Hotel Bodrum
Located in the ultimate resort destination of Bodrum, Turkey, Maçakızı is a sophisticated luxury hotel with a social club vibe where no one bats an eye at a celebrity basking in the sun, where the staff knows everyone by their name and you get to chat all day with the owner smoking his cigar at the bar.
Services include: Website and commemorative book copy for their 25th anniversary. Digital communications including newsletter and invitations for their membership program.
Bodrum Loft
Inspired by the outdoor lifestyle people have led for centuries in Bodrum, Bodrum Loft is designed as the perfect setting for the modern village life: A sun-kissed Aegean village that balances simplicity and luxury, with 62 fully furnished and lavishly serviced units that feel like your home away from home.
Services include: Website copy, digital and printed communications including newsletters, invitations, presentation decks and sales catalog.
Stones of the Grand Bazaar
Published by Rizzoli in 2021, "Stones of the Grand Bazaar: Meváris Jewellery From Istanbul" is a lavishly illustrated book on the creative process of a heritage jewelry designer, highlighting how her hometown has influenced her sense of beauty and wonder.
Services include: Ghostwriting the full narrative copy, capturing the designer's voice and weaving Istanbul's cultural landscape into the story of her creative process.
Bilgili Holding
As a major player in Turkish real estate and tourism industries, Bilgili Holding develops environmentally conscious projects that improve city life by restoring buildings with first-degree historical monument status.
Services include: Website copy for the holding company as well as their Galataport, The Ritz Carlton Residences, Akaretler / Row Houses, Republika and Bodrum Bodrum projects.
Anais Margaux
Anais Margaux is an upscale fashion brand that focuses on swimwear and athleisure. Founded by two sisters born into the French fashion scene, Anais Margaux has cultivated a cult following with its elegant collections that epitomize Parisian style: graceful, worldly, and strikingly stylish.
Services include: Write brand story, look book copy and PR materials for introduction of sustainably produced fabrics.
